Executive Team
HelmsBriscoe was founded in Scottsdale, AZ in 1992 by Roger Helms. Since then, the company has grown to more than 1,200 Associates worldwide, with an Executive team that represents some of the most experienced professionals in the industry.
Roger Helms – Founder & CEO
Roger Helms serves as Founder and CEO of HelmsBriscoe. In 1992, he had an “aha” moment when he realized how much clients could benefit from the industry knowledge that he and others like him had gained over the years to help them find the right meeting venues with the best possible contracts and rates.
He seized this moment to create HelmsBriscoe and, since its inception, Roger has spent each day driving the organization’s vision and culture. He continually strives to ensure the company remains the undisputed global leader in meeting procurement by attracting the highest quality people, developing innovative solutions, and delivering world-class client services. Roger has been named on multiple occasions to Business Travel News’ list of the 25 Most Influential Executives of the Business Travel Industry.
Bill Briscoe – Chief Industry Relations Officer
Bill Briscoe joined Roger Helms in 1992. His responsibilities involve direct interaction with both HelmsBriscoe Regional Vice Presidents and associates on a daily basis. Bill is very involved with the operation of each of the HelmsBriscoe’s offices. After graduating from Ohio State University in the mid 70′s, Bill moved to the West Coast of Florida and started a career in hotel sales. He began his career at The Colony Beach & Tennis Resort in Sarasota, Florida as a Sales Manager, later promoted to Sales Director.
Bill began his tenure with The Registry Hotel Corporation as the Director of Sales & Marketing at The Don CeSar Beach Resort on St. Petersburg Beach. He then became the Vice President of Sales & Marketing for all of Registry’s six Florida properties. His final position with Registry was as the Vice President of Sales & Marketing for that company’s flagship property, The Registry Resort, Naples.
Greg Malark – Chief Operating Officer
Greg is responsible for the day to day operations of the HelmsBriscoe Corporate Team. This includes the financial, information technology and associate development infrastructure. His primary role is to develop tools and programs that provide associates greater opportunity to achieve their business objectives. He is also charged with facilitating the strategic planning process for the company as well as serves as President of Resource One, HelmsBriscoe’s meeting management subsidiary.
Greg’s career includes a variety of leadership positions in the hospitality and related industries. Prior to joining HelmsBriscoe he was a partner in the consulting firm Delta Squared. Delta Squared specialized in the development of strategic initiatives for variety of established as well as start-up clients. Greg has also held positions in a number of hospitality companies, including Senior Vice President of Sales, Marketing and Reservations, for Promus Hotel corporation- Owner of the Embassy Suite, Homewood, Hampton, DoubleTree, and Red Lion Brands.
Peter Shelly – Executive Vice President
Since joining HelmsBriscoe in 1995, Peter’s primary responsibility has been seeking new business opportunities and developing strategic partnerships that fuel the company’s expansion.
During his extensive hotel career, Peter has served as Executive Vice President of Marketing for Travel Resources/Sterling Hotel Group, based in Dallas, TX. He also was Vice President of Sales for Radisson Hotels International based in Minneapolis, MN where he directed the worldwide sales network for 225 properties. Peter’s experience in various sales and marketing positions include Four Seasons Hotels, The Registry Hotel Corporation and Canadian Pacific Hotels and Resorts.
Gary White – Executive Vice President
Gary is responsible for strategic planning, strategizing with the RVP’s, new business development, recruiting new Associates, and providing training & support for all established HB Associates. He is involved in the development of new tools and resources, and works to strengthen HB’s commitment to client satisfaction and retention. Gary spends an extraordinary amount of time traveling throughout the country interacting with HB Associates, Clients, and Industry Leaders.
After graduating from the University of Oklahoma, Gary began his career with Hyatt Hotels and Resorts on-property in Texas, followed by a move to New Orleans, LA. Hilton Hotels Corp. recruited him in 1988 where he served in their Chicago, New York and Los Angeles Worldwide Sales Offices. In 1994 Gary was named Director of Worldwide Sales for Hilton & responsible for leading all worldwide sales offices within the U.S. He joined the HB Team in February of 1998. Though Gary is a member of the Corporate Team in Scottsdale, he resides in Los Angeles, CA.
HelmsBriscoe Global Headquarters:
